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Advertising and Marketing

New Books

The Library welcomes recommendations from staff and students, provided they are current editions and support the learning, teaching and research interests of the University. Make your request through the Collection Recommendation Service.

New Journals
Library News for Advertising and Marketing

📵 Webinar: Wednesday 12:00 30th March - Copyright with Lisa Moore, Copyright & Compliance Manager.  Watch the Webinar.

🎙️ New WARC Virtual Talk - Digital Marketing and the e-commerce challenge. Watch the talk.

🌐 New LS:N Global 'Metaverse' Series - View the series

🌍 Study skills for international students Reading List - have you seen the study skills for international students reading list, which highlights recommended resources available in the library?

The library offers over 200,000 print and electronic books.  Print books are arranged by shelf number, which are found using LibrarySearch and on the book binding, the most relevant numbers are -

Subject Shelf Number
Advertising 659.1
Branding 658.827
Celebrity and Popular Culture 306.4
Communication Theories 302.201
Consumer Behaviour 658.8342
Feminism 305.42
Graphic Design 741.6
Media Studies 302.23
Social Media / Technology 305.3
Marketing 658.3
Market Research 658.83
Subcultures 306.1
Trend Forecasting 658.8
Typography 686.22
Writing Skills 808.066

Journals provide up to date research in your area of study, they may be available in print or electronic format and can be found using LibrarySearch. A list of all current journals can be found using the Journals A-Z, the most relevant are -

Databases bring together specialist collections of articles, images and electronic books. A list of all current databases can be found using the Databases A-Z, the most relevant are -

Moving Image Resources
Image Resources
Podcast Resources

Archives offer access to rare and unique insight into the work of artists and creators, and often include original letters and artwork. Details of all the collections can be found in the ArchiveSearch, the most relevant for advertising are -

Godfrey ArchiveBob Godfrey Archive
Internationally celebrated animator who founded the Animation programme at UCA Farnham – we hold his scripts, storyboards, correspondence, and animation cels.
A selection of of animations are available on ResourceBank

undefinedDiagram Group Archive​
Founded by Bob Chapman and Bruce Robertson in 1960’s. Diagram was one of the most prolific creators of visual information books in the 20th century – we care for most of its manuscripts and art works.

Stuart HiltonStuart Hilton
Artwork of an experimental documentary for '6 Weeks in June', 1996. A road animation of 11000 miles around the USA in six weeks in the back of a van with a band, a pen, and a stack of paper.

Tandem FilmsTandem Film Daniel Greaves Studios
​Animations produced by Tandem Films including ‘Flatworld’ (1997) and ‘Manipulation’ (1991) - this collection consists storyboards, scripts, and artworks.
A selection of animations are available on ResourceBank

Tessa BoffinTessa Boffin Archive
​Photographer and performance artist, this collection reflects her artistic practice developed around LGBTQ, gay and lesbian culture and producing work in response to HIV/AIDS. A selection of digitised archives are available on ResourceBank.

Typographic CircleTypographic Circle​​
Poster collection (2008 - 2015). Founded by Maggie Lewis in 1976, Typographic Circle brought together people with an interest in typography and type.