Advertising and Marketing
The Library welcomes recommendations from staff and students, provided they are current editions and support the learning, teaching and research interests of the University. Make your request through the Collection Recommendation Service.
- Adbusters
Adbusters is now available online through Flipster, each issue is on a different theme. The latest issue tackles the question of how great nations, organizations, movements, ideas, and historical eras live and thrive — and how they fizzle out and die. - AdWeek
Covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. - Creative Review
Creative Review is available online, with copies going back to 1980. It comes out bi-monthly, the latest issue is the Annual, which looks back across the best developments in advertising, design and digital from the past year.
📵 Webinar: Wednesday 12:00 30th March - Copyright with Lisa Moore, Copyright & Compliance Manager. Watch the Webinar.
🎙️ New WARC Virtual Talk - Digital Marketing and the e-commerce challenge. Watch the talk.
🌐 New LS:N Global 'Metaverse' Series - View the series.
🌍 Study skills for international students Reading List - have you seen the study skills for international students reading list, which highlights recommended resources available in the library?
The library offers over 200,000 print and electronic books. Print books are arranged by shelf number, which are found using LibrarySearch and on the book binding, the most relevant numbers are -
| Subject | Shelf Number |
| Advertising | 659.1 |
| Branding | 658.827 |
| Celebrity and Popular Culture | 306.4 |
| Communication Theories | 302.201 |
| Consumer Behaviour | 658.8342 |
| Feminism | 305.42 |
| Graphic Design | 741.6 |
| Media Studies | 302.23 |
| Social Media / Technology | 305.3 |
| Marketing | 658.3 |
| Market Research | 658.83 |
| Subcultures | 306.1 |
| Trend Forecasting | 658.8 |
| Typography | 686.22 |
| Writing Skills | 808.066 |
Journals provide up to date research in your area of study, they may be available in print or electronic format and can be found using LibrarySearch. A list of all current journals can be found using the Journals A-Z, the most relevant are -
- Adbusters
Adbusters magazine is concerned with the erosion of our physical and cultural environments by commercial forces. Included are incisive philosophical articles and activist commentary, coupled with impact design that seeks to unbound the traditional magazine format - Advertising Age
Articles on national and international marketing, news about individuals in advertising, statistics on advertising and special reports. - Design Management Journal
Design Management Institute - Journal of Brand Management
A source of expert commentary on brand and reputation management that includes commentary, industry-based case studies and original research. - Journal of Consumer Culture
interdisciplinary research focused on consumption and consumer culture - Journal of Consumer Behaviour
international insights into innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research. - Journal of Fashion Marketing & Management
the latest thinking and best practice relating to marketing, publishing, communication and management of the fashion industries. - Journal of Marketing
develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. - Marketing
Current news in marketing, delivering analysis and commentary. Features news sections for media, branding and direct marketing.
1990 to 2016 - Marketing Intelligence Review
Leading global journal for marketing decision makers. Offers marketing knowledge from academic think tanks all over the world, and focuses on all aspects of marketing intelligence - Marketing Theory
Marketing Theory provides peer-reviewed research on the development and dissemination of alternative and critical perspectives on marketing theory.
Databases bring together specialist collections of articles, images and electronic books. A list of all current databases can be found using the Databases A-Z, the most relevant are -
- Adforum This link opens in a new window
This link opens in a new window
The AdForum Creative Network is a comprehensive library of over 150,000 award-winning advertisements produced worldwide. Watch, listen and read through the catalogue of television, web radio, and print ads, as well as individual case studies. Ads are sourced from the 36 leading international award shows and over 20,000 agencies worldwide.
- WARC This link opens in a new window
This link opens in a new window
The World Advertising Research Center is a premier provider of information to the global marketing, advertising, media and research industries. Provides over 45,000 papers, case studies, research reports and statistics and full text access to leading industry publications.
- Edited This link opens in a new window
Edited is a retail analytics tool used by the world’s best brands and retailers to have the right product at the right time, at the right price. Sections included are Market Analytics, Retail Reports, Visual Merchandising, Trend Dashboard, Runway and Street, Social Monitor.
- LS:N This link opens in a new window
LS:N Global is an online trend forecasting and consumer insight service used in industry, which tracks trends which are influencing consumer needs and brand buy-in. It includes text, image and video content.
- Unique Style Platform This link opens in a new window
Unique Style Platform is a world class forecasting service for the fashion and lifestyle industries, offering curated insights to inform the creative process and inspire innovation.
- WGSN This link opens in a new window
This link opens in a new window
WGSN is a world leading online research, trend analysis and news service for the fashion and style industry. See - Getting started with WGSN to learn more about how to setup and use WGSN.
- WGSN: Insight This link opens in a new window
- This link opens in a new window
WGSN Insight provides trend analysis and consumer behaviour reports on technology, marketing, design, retail and business strategy across a range of industries, including gaming, entertainment, beauty and AI.
See - Getting started with WGSN to learn more about how to setup and use WGSN. - Vogue Business This link opens in a new window
An online fashion industry publication headquartered at Condé Nast in London, offering a global perspective on the fashion industry, exploring how cultural trends and global patterns will impact fashion businesses.
- Euromonitor Passport This link opens in a new window
Passport provides data and insight on industries, economies and consumers worldwide, helping you to analyse market context and identify future trends.
See - Getting started with Euromonitor to learn more.. - Statista This link opens in a new window
Insights and facts across 170 industries and 150+ countries. See Getting started with Statista to learn more.
- Financial Times This link opens in a new window
- This link opens in a new window
The Financial Times is one of the world's leading news organisations, recognised internationally for its authority, integrity and accuracy.
- Nexis This link opens in a new window
Research across global news and business sources. For more information see - Newspapers - Nexis.
- PressReader This link opens in a new window
- This link opens in a new window
PressReader provides interactive, digital access to nearly 7,000 of the world’s best newspapers and magazines.
- Business Source Complete
- This link opens in a new window
- This link opens in a new window
With premium full-text content and peer-reviewed business journals, this database is an essential tool for business students. It covers all disciplines of business, including marketing, management, accounting, banking, finance and more. See - Business Source Complete to learn more.
- Google Scholar This link opens in a new window
- This link opens in a new window
Google Scholar is a freely available search tool that helps you to find academic articles and books on the web. It searches publishers’ websites, university research repositories and other kinds of scholarly sites. It provides a broad and interdisciplinary search and includes the ability to track the number of times an article has been cited by other authors as well as direct links to UCA online collections. For more information see - Using Google Scholar.
- Sage Journals This link opens in a new window
- This link opens in a new window
- This link opens in a new window
International, peer-reviewed journals, including high-impact research titles published on behalf of over 400 scholarly and professional societies.
- BoB This link opens in a new window
- This link opens in a new window
BoB is on demand TV and radio service for education which allows staff and students to record programmes from over 75 free-to-air channels; and search our archive of over 2.2 million broadcasts. See - Using BoB to learn more about how to setup and use BoB.
- Kanopy This link opens in a new window
- This link opens in a new window
Kanopy is a video streaming service with a Netflix-style interface which can be accessed via the link above or using the Kanopy mobile app for Android and iOS.
Login required off campus to watch films (log in with your UCA details to create a Kanopy login). - Television and Radio Index for Learning and Teaching This link opens in a new window
- This link opens in a new window
A comprehensive listing of UK television and radio broadcasts. Selected programmes of value to higher and further education are reviewed. Click the login button and select the University for the Creative Arts from the dropdown - you will then be taken to a login page.
- Bridgeman Education This link opens in a new window
Bridgeman Education is a complete visual resource offering over 800,000 digital images of art, history and culture from global museums, galleries, private collections and contemporary artists all copyright cleared for educational use.
- Britannica ImageQuest This link opens in a new window
Over 2.5 million rights-cleared and high quality images from 46 of the world's leading collections.
- Advertising is Dead
Varun Duggirala discusses the changes and developments in the business of advertising, branding, content, media and a whole range of issues that exist within the industry. - Business of Social
The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue and brand affinity through cutting edge content on social. - Digital Marketing
Listen in for interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing an edge.
Archives offer access to rare and unique insight into the work of artists and creators, and often include original letters and artwork. Details of all the collections can be found in the ArchiveSearch, the most relevant for advertising are -
Bob Godfrey Archive
Internationally celebrated animator who founded the Animation programme at UCA Farnham – we hold his scripts, storyboards, correspondence, and animation cels.
A selection of of animations are available on ResourceBank
Diagram Group Archive
Founded by Bob Chapman and Bruce Robertson in 1960’s. Diagram was one of the most prolific creators of visual information books in the 20th century – we care for most of its manuscripts and art works.
Stuart Hilton
Artwork of an experimental documentary for '6 Weeks in June', 1996. A road animation of 11000 miles around the USA in six weeks in the back of a van with a band, a pen, and a stack of paper.
Tandem Film Daniel Greaves Studios
Animations produced by Tandem Films including ‘Flatworld’ (1997) and ‘Manipulation’ (1991) - this collection consists storyboards, scripts, and artworks.
A selection of animations are available on ResourceBank
Tessa Boffin Archive
Photographer and performance artist, this collection reflects her artistic practice developed around LGBTQ, gay and lesbian culture and producing work in response to HIV/AIDS. A selection of digitised archives are available on ResourceBank.
Typographic Circle
Poster collection (2008 - 2015). Founded by Maggie Lewis in 1976, Typographic Circle brought together people with an interest in typography and type.
